Having a Content Management system like OG CMS is great - it allows you edit your own content whenever you want, quickly and easily.  But, sometimes you make a page and it just doesn't look good like all the cool websites you see, and thus the question I get all the time:

"How do I make the content (the text) look good?"

What you want if you're a business or anything that you want to be looked at and considered "professional", "trustworthy", and "official".  The look of real businesses has evolved for hundreds of years, and people have gotten used to seeing a certain combination of looks when it comes to text.  You don't need to come up with something new or creative for your text to look good - if you do you're trying to reinvent the wheel (or do something artistic).  You just need to do what's worked for centuries with an eye towards the web style.  It's about catering to what's easy and expected for your audience.

Here's some surefire ways to make your site look cleaner, more organized, more professional, trustworthy, and more readable.

Use Big Titles (Like This One).

Using big titles follows the traditional look of newspaper and poster headlines - big, bold, to the point.  When you're title is big, you have less space to fit what you have to say, so you're forced to keep it short.  This is perfect for the ADD attention span of the average internet user and they will actually get something from the page right away in the clear, big title text.

It's also very designy because the nice clear differentiation and contrast between big and small is quick for the eye to pick up on and say to your brain "there's some design going on here."  This is especially true if the title is a different color than the paragraphs that follow- then they can really pop.

Bonus" If you use header tags, (h1, h2, h3, h4, etc) it's weighted "heavy" to search engines and can improve SEO for the keywords in them.

As your content continues down the page, you may want to use smaller subtitles so not to overload the page with too much big text.  Once there's too much of anything on a page, there's visual competition and it's not nice to look at anymore.  Big titles are to the point, they look good, and they speak to the user in the 4-10 words at a time that they have the patience for.

Use Paragraphs, Not Mountains

You need to consider your audience and ask yourself, are these interested readers that are dedicated to taking a lot of time to read this?  Unless you're talking about a blog, you probably are trying to capture passing traffic, not educate or entertain with your writing.  So, whenever you can, keep it short!

Consistency, Consistency, Consistency

Standardization is the recognition of life.  Brand logos, caution signs, traffic lights, mcdonalds hamburgers.  You know these things when you see them because they are ALWAYS THE SAME.  This is the basis of gaining people's immediate trust: appealing to their familiarities and it's built on repetition and consistency. 

This works on a lower level too, when people read your site, you want them to subconsciously say "yeah, this looks like what I am used to."  This will instantly give you credibility.  So, as you make font choices, color choices, size choices, do it the SAME WAY every time.  CSS stylesheets should be used for text design decisions so that all titles and paragraphs in your site look the same when they're big, the same when they're small, etc.  This consistency will give the entire design credibility.

Follow these simple rules and your site will look so fresh, and so clean. ;)